Medical Website Blog

Online Reputation Management - Why it’s Important for Your Practice!

Not that long ago, it was relatively easy to market a medical practice. You made sure your practice had an accurate entry in the phone book and people searching for a doctor would call.

 

With the growth of the internet, the world of practice marketing has become much more complicated. A single phone book has been replaced by Google and hundreds of online directories including the old Yellow Pages, Yelp, Healthgrades, Vitals and others.

 

Mismanagement of these online directories can be detrimental to your business in more ways than one, so let’s look at a few reasons keeping your business listing in online directories up-to-date is so important:

 

Get Found on Google Maps

If someone is using their phone as a navigator for driving directions, Google uses your Google My Business directory listing to provide an address. If you don’t have a listing, when someone searches for doctors in your town, you won’t appear in search results!

 

A Google My Business listing is essential to being found on the #1 search engine. Make sure it is accurate with your address, phone number, and office hours.
 

Rank Higher in Search

Google looks beyond your Google My Business rankings to other online directories to confirm their information is accurate. If Google finds conflicting information in multiple directories, it casts doubt that you are still in business. This doubt can cause the search engine to push your entry lower in search results below other practices in town that have all their information aligned.

 

Multiple accurate listings in online directories can also help you own the first page of search results for your name.
 

Get Referrals from Reviews

The majority of buyers today use online reviews to make a decision before a purchase. The same goes for patients choosing a doctor. Review sites like Yelp, Healthgrades, Vitals, RateMDs and others allow patients to get a real life perspective on your services.

 

It’s important for you to take ownership of your reputation on these sites. Make sure the information is accurate and then monitor reviews and try to improve them. Google loves reviews too, sometimes these review sites will rank higher in search engines than your own website when searching for a doctor’s name!

 

Managing online directories in addition to your own website can take a lot of time that physicians and practice managers just don’t have. In addition to custom websites for healthcare, mobile apps, medical content and after hours call center services, RemedyConnect offers SEO services to ensure your web presence performs at its maximum potential.

Posted: 12/11/2017 2:23:10 PM | 0 comments
Filed under: directory, google, listings, management, optimization, reputation, SEO, websites


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