Feeling a little lost on how digital marketing for pediatric practices works? Not to worry, we’re here for you. RemedyConnect has over 19 years of experience in the industry, and we are here to share some of our knowledge we have earned in the space. Below is a quick rundown of a few of our most frequently asked questions regarding digital marketing, SEO, google rankings, and how they all work together to help bring in more patients to your practice.
What is SEO?
SEO, or search engine optimization, is the strategy of getting your website to rank highly on search engines like Google for terms relevant to your business. SEO generally consists of work on your website making it more desirable to Google and some off-website work, such as reputation building and building backlinks. Google has a complicated set of rules it uses to determine how well to rank websites and SEO experts learn those rules so that they can help clients claim top spots on the search results page.
Does SEO work for a pediatric practice?
In short - yes! 95% of people searching on Google do not look past the first page, so it's very important to rank well for relevant terms in your area, like "pediatrician near me" or "pediatrician in (your city's name)." Traffic that comes from search engines is always higher quality than any other source, such as a paid campaign. In other words, someone who Google searches a term relevant to your practice and clicks on to your website is more likely to become a patient than from any other source.
How can social media marketing help my pediatric practice?
The goal of social media marketing is to keep in touch with current clients and to attract new clients. Keeping in touch with current clients can help maintain that connection they feel with your practice between visits, making them more likely to refer a friend and to think of you first when miscellaneous medical needs arise. You can also use social media to attract new patients by joining in on community conversation in your area and by sharing helpful content to parents. If you give them a reason to follow your page, they will start to build trust in your practice, making them more likely to reach out to you when a medical need arises.
What type of content should I share on social media?
Your content on social media should be a combination of relationship building content and informative content. Relationship building content includes things like: provider highlights, "behind the scenes" photos at your office, and other types of posts to show the more personal and friendly side of your practice. The other type of content you should share should be informative, such as: well reviewed medical articles, seasonal medical information, or parenting tips. Lastly, scattered in just occasionally, would be visit-driving type posts, such as: encouraging parents to schedule school physicals, get a flu shot, etc.
How do I handle negative reviews?
There are two main ways that we recommend handling less than desirable reviews. The first option is to reach out directly to that patient and attempt to correct what caused the negative experience. Then, if resolved, you can gently ask them to consider changing their review if they feel that their experience has improved. The second option, if you don’t feel it is possible to correct the situation, is to leave a public response to the review. While expressing an apologetic tone, this is also a chance to mention any other factors that may have contributed to the experience. Negative reviews are a part of doing business, but getting ahead of possible backlash is usually the best option.
Should our practice have a Google My Business listing?
Google My Business listings are a huge part of local SEO. A Googly My Business listing adds a large box off to the side of a search results page that is far more likely to get clicked on by a potential patient than a traditional listing. It also allows you to show up on map search results, which are used on mobile phone searches very often. These accounts should be set up under your practice's name and filled out as fully as possible with contact and location information, photos of your practice, information about your practitioners, office hours, your practice's website, and as much additional relevant information as you can provide.
SEO for Pediatric Practices
RemedyConnect has been helping pediatric practices increase their recognition and extend their reach online for almost two decades. We are a team of medical professionals and digital marketing experts with a desire to simplify the healthcare experience through technology. We work with practices to help cultivate new growth and enhance current patient experiences through proven digital marketing strategies and web services. Our goal is to offer a comprehensive service to improve your practice’s online presence and ultimately, grow your business. Learn more about our fully integrated service offerings including
web services,
after-hours answering, top notch medical content, and
telehealth for your practice.