Using SEO to Attract More Patients to Your Pediatric Practice

SEO, or search engine optimization, has a significant influence on online businesses, including pediatric practices. If your practice has goals related to growth or attracting a wider pool of patients, you need to consider SEO as part of your marketing efforts.

While pediatric practices may not consider themselves similar to retail or eCommerce businesses, the reality is that SEO is just as important to healthcare as it is to online retail storefronts. Developing a better understanding of SEO can widen your practice’s reach, attract new patients, and improve patient engagement.

Jamie Parrish, Search Engine Marketing Manager at RemedyConnect, recently joined our podcast to explain how pediatric practices can embrace SEO and use it to maximize their marketing efforts. Here are just a few highlights of her chat with us.


What is Search Engine Optimization (SEO)?


To those that are unfamiliar, search engine optimization is any strategy or marketing practice that improves a website’s visibility across search engines like Google, Yahoo, or Bing. Ultimately, the goal is to show up higher on search engine results pages (SERP) when patients and their families search specific keywords. As your SEO improves, so will your ranking on SERP for that keyword. The higher you rank, the easier it is to find you.


How Can Practices Improve Their SEO?


There are lots of steps that practices can take to improve their SEO. Here are some suggestions.

Create great content. Content like blogs, social media posts, and web pages are popular forms of content that people look for when they start an online search. Developing useful content that is rich in keywords but still reads well is a great way to attract people to your site. 

Focus on pediatrics keywords, local keywords, or both. The more you can pinpoint useful keywords and use them throughout your site, the easier it will be for your patients to find your practice. Some examples of useful keywords include:

  • Doctor near me
  • Best pediatrician near me
  • Find a doctor
  • Doctor in [CITY or ZIP CODE]
  • Pediatrician in [CITY or ZIP CODE]
  • Pediatric specialists in [CITY or ZIP CODE]


These are just examples. Conducting keyword research is the most effective way to identify keywords that will work best for your practice. Here’s a helpful 
beginner’s guide to get you started.


Optimize the technical aspects of your website. 
There are lots of elements that impact your SEO, including technical aspects of your website like webpage meta descriptions, URLs, and image descriptions. Optimizing these with targeted keywords and simplifying them so they’re easy to follow will help make your website easier to navigate.


Claim your Google My Business profile.
 Claiming your Google My Business profile helps to ensure that your practice is easily located on Google and Google Maps. Practices should always check to make sure that their page has accurate hours and information, as most parents will look there first when they need a quick question answered. 


How Does SEO Benefit Parents and Patients?


There are some ways that SEO can benefit patients and their families.


Content: 
Providing a steady stream of relevant, useful content serves multiple purposes. It helps to improve SEO by offering more keywords for search engines, and it supports patients by offering content that answers their questions and delivers information on pediatric health.


Reviews:
 A Google My Business profile allows patients to view and write reviews. Reading independent reviews firsthand can help new patients decide whether your practice will be a good fit for their families. Additionally, practices that make a habit of regularly responding to reviews, both positive and negative, show that they are responsive to the concerns of their patients.   

When practices use SEO and care is more readily available and discoverable, pediatric success looks and feels more natural and easy. To learn how to improve SEO for your pediatric practice, check out the entire episode of  “SEO – Optimizing Parents’ Search for Care”.


RemedyConnect, an OP Company, is a leader in web services, reputation management, and SEO and findability for the healthcare sector. If you’d like to see what our company can do to help you market your practice and grow your business, contact us today for a 
free consultation.

Smiling Black woman with headset working on laptop in office.
August 15, 2025
In the dynamic world of healthcare, a pediatric practice can often find itself inundated with calls during regular business hours. Patients seeking appointments, concerned parents with questions, and your own staff being inundated with administrative tasks can create a whirlwind of activity that can be challenging to manage efficiently. Pediatricians know how important the doctor-patient relationship is to providing quality care . Patients want to feel as if their doctor truly cares for their well-being, and using an automated answering machine sends the opposite message. That’s where a staffed, pediatric-specialty answering service comes into play as an indispensable asset, and it’s not just for after-hours support. 1. Handling Overflow Calls During the Day One of the primary uses of an answering service is to manage overflow calls during the busiest hours of your day. Call triage could be used for appointment requests, prescription refills, general inquiries, or urgent messages from concerned parents. By outsourcing this task to a professional pediatric-specialty answering service, your staff can focus on providing in-person care and other critical tasks, rather than being overwhelmed by a constant stream of phone calls. This not only enhances the quality of patient care but also contributes to the overall efficiency and productivity of your practice. Patients will appreciate shorter hold times and quicker responses, which can significantly impact their satisfaction and the reputation of your pediatric practice. 2. Appointment Scheduling and Confirmation An answering service can play a vital role in appointment management, not only for after-hours scheduling but throughout the day. Trained professionals can handle appointment requests, check availability, and schedule appointments according to your practice’s protocols. They can also send out appointment reminders and confirmations, reducing no-show rates and ensuring that your schedule remains well-organized. 3. Prescription Refills and Medication Questions Medication-related inquiries are common in a pediatric practice. Parents may need refills or have questions about their child’s medication. An answering service can assist in addressing these queries, taking medication requests, and ensuring they are promptly reviewed by your medical staff. This ensures that parents receive timely responses and that the medication management process remains smooth and reliable. 4. Administrative Support Beyond patient-related tasks, answering services can also provide essential administrative support. They can manage administrative inquiries, route calls to the appropriate departments or staff members, and help with tasks like patient record updates, insurance verifications, and billing inquiries. 5. Handling Urgent Calls While your practice may be busy during regular business hours, some calls can be genuinely urgent. An answering service can efficiently screen these calls and alert the appropriate person to ensure that urgent patient needs are met promptly. This way, you maintain a high standard of care without overburdening your staff with the constant need to field calls. 6. After Hours Calls An after-hours answering service is a critical lifeline for patients of pediatric practices. It offers the assurance that they can connect with their healthcare providers, even in the most urgent situations when the practice is closed. Whether it’s a sudden illness or a pressing medical concern, parents need peace of mind knowing they have a place to turn to for help. Beyond this essential access to care, an after-hours answering service also enhances the overall patient experience. It reflects a practice’s commitment to patient-centric care, providing the human touch and support needed during vulnerable moments. This level of service can make a significant difference when parents choose a pediatric practice and strengthen the trust between healthcare providers and the families they serve. 7. Enhanced Patient Experience By utilizing an answering service throughout the day, you enhance the patient experience. Reduced hold times, quicker responses, and well-organized appointment scheduling create a positive impression on patients and their families. They feel that their concerns are heard, and their care is a top priority. Some answering services allow your patients to message your on-call provider or triage nurse simply and quickly from your website, ensuring that even during late hours, when immediate care is required, your practice maintains a high standard of accessibility, convenience, and responsiveness for your patients. An answering service is a versatile tool that can significantly improve the operational efficiency of your pediatric practice, especially during busy daytime hours. It allows your healthcare professionals to focus on delivering exceptional patient care while ensuring that calls are managed with precision and professionalism. By expanding the use of an answering service beyond after-hours support, you can streamline your practice and enhance the overall patient experience. EHRs are the key to streamlining operations, identifying efficiencies and gaps in care, and freeing up valuable time for you and your staff. OP’s pediatric-specialty EHR offers features designed to help keep your practice’s financial and clinical operations running smoothly so you can focus on your patients. Contact us today to learn how Office Practicum can help your pediatric practice operate at its best.
Four diverse coworkers smile while looking at a laptop together in an office.
August 15, 2025
As an independent pediatric practice, staying ahead of the curve isn’t a choice, it’s a necessity. In today’s fiercely competitive healthcare environment, creating a new website that provides a seamless user experience can make all the difference in attracting new patients and keeping your current patients engaged. A virtual web presence is a powerful tool for reaching patients, providing information, and ensuring continuity of care. With the great majority of patients searching for healthcare providers online , having an internet presence is essential. By designing a new custom website, you can offer a seamless experience for prospective and existing patients that meets all their needs. Outsourcing website design and development to professionals is a wise decision, but you must consider a few key factors before entrusting the reins of your online presence to someone else. Here are the top three things to consider when selecting a medical website design company. 1. Industry Experience Matters The structure of websites may share common elements, but the look and feel can vary significantly based on the industry or customers they serve. A medical website should be tailored to meet the unique needs of your patients and their families. When searching for a medical website design company, prioritize those with a proven track record in creating custom websites specifically for healthcare professionals. Choosing one that specializes in pediatrics is even better. This ensures they understand the nuances of presenting medical information, creating effective information hierarchies, and optimizing user experiences for patients. By having a deep understanding of the healthcare landscape, an experienced medical website design company can design a website that not only meets industry standards but exceeds patient expectations. When selecting a website design partner, your practice should look for industry experience, just as your patients do when looking for a new healthcare provider. 2. Embrace Add-On Services for a Comprehensive Approach In today’s interconnected world, services rarely operate independently. Likewise, the medical website design company you select should provide more than just website development. Look for companies that provide add-on services aligned with the needs of your patients. A forward-thinking design company should be able to seamlessly integrate add-on services like practice-specific apps , SEO , reputation management , social media , patient education , answering services , and telehealth options into your website. This not only enhances the functionality of your website but also demonstrates a commitment to staying at the forefront of technological advancements in healthcare. 3. Philosophical Alignment is Essential Your medical practice has a unique philosophy when it comes to healthcare, and your website should reflect that. A skilled medical website design company should share and understand your values, ensuring that your online presence aligns seamlessly with your service philosophy. Whether it’s delivering additional resources to patients or making it easy for them to connect with your practice, your website design company should be a true partner in bringing your vision to life. This collaborative approach not only results in a website that looks amazing but also one that resonates with the core values of your practice, fostering trust and connection with your patients. Remember, your website is a reflection of your practice. Avoid one-dimensional approaches and opt for a company committed to building a long-term relationship. A reliable partner should have the capacity to adapt to your changing needs and show a dedication to enhancing the overall user experience for your patients and their families. Get Started! If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now.
Laptop with web design icons overlaid, coffee cup, and plant on desk.
August 14, 2025
Imagine your medical practice’s website as a warm and welcoming storefront, where carefully crafted designs captivate window shoppers. Much like a well-designed physical store, your online presence has the power to attract new patients. Your website’s design, aesthetic appeal, usability, and accessibility play a crucial role in shaping a visitor’s decision to transition from a casual observer to a valued patient. In contrast, overlooking these aspects could potentially deter them from engaging with your practice. Looking to attract new patients to your pediatric practice? Here are three crucial elements to consider when crafting a custom medical website. 1. Unveil Your Unique Selling Point in Design While medical practices may offer similar services, identifying your unique selling point (USP) is key. While medical practices commonly offer well and sick visits, your hidden USP could be the extensive expertise your healthcare providers bring, your commitment to timely and helpful service, valuable research contributions, or a longstanding presence in the community. Whatever you determine it is, your USP should guide your web design. Highlight your specialties on your homepage, making them easily clickable for visitors eager to learn more. Your website serves as the initial impression to prospective patients – let it offer a glimpse into the experience you provide and show them what sets you apart from other healthcare providers. 2. Prioritize Accessibility in Your Design Web design for medical practices goes beyond aesthetics — it demands a commitment to accessibility. Every element should be inclusive, catering to individuals with disabilities. If your website features videos, integrate closed captions to ensure engagement for those with hearing impairments. Opt for brand colors with strong contrast to enhance readability. Ensure ADA compliance by addressing various aspects of accessibility. Make your website a welcoming space for everyone. By prioritizing accessibility, you create an inclusive space that aligns with the principles of the Americans with Disabilities Act and welcomes a diverse audience. 3. Ensure Device Responsiveness One crucial element in the design of medical practice websites is responsiveness. Responsive website design , in simple terms, means that the way your website appears and how users interact with it should be independent of the device they are using – a must In today’s mobile-centric world. This involves accommodating various screen orientations, sizes, and user habits. Ensure that images and forms automatically adjust according to the specific device. The goal is to provide a consistent and user-friendly experience, whether someone accesses your site from a desktop, tablet, or mobile device. Consider a scenario where your website features images highlighting your services or team. Effective web design ensures that the orientation of these images can automatically change depending on the device someone is using. Similarly, if there’s a sign-up form for your practice newsletter visible on the desktop version, it shouldn’t be concealed behind a call-to-action button on the mobile version just to save space. Always ensure clarity and easy access for your patients while optimizing screen space. Delivering a seamless experience to your site visitors, irrespective of the device being used, is an integral part of web design for medical practices. It also showcases your commitment to accessibility and user satisfaction and may even drive new patients to your pediatric practice. Get Started! Are you thinking about hiring a company to design a new medical website for your pediatric practice? Check out our blog post, “ 3 Key Considerations for Selecting a Medical Website Design Company ” and use these tips to help you make a smart choice. If you’re seeking a team with extensive experience in designing powerful medical practice websites, look no further than RemedyConnect. We can help you build a website that not only looks beautiful and helps you elevate your practice, but also delivers a seamless and engaging experience for your current and prospective patients. Set up your free consultation now.
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