As with any business, medical practices need a constant flow of new patients and clients to grow and thrive. To do this, medical professionals need to make themselves accessible and available for prospective patients to find. Patients aren't scouring the phone book for a new medical care professional anymore. Instead, they are searching online to find a doctor. It is vital that when a prospective new patient lands on your practice’s website that they have a good first impression. If you are unsure where to start with medical website design, here are a few healthcare website design tips to get you started.
Responsive Website Design
One of, if not the most, important pieces to the puzzle of a good medical practice site is making sure you have a
responsive website design. This means that no matter what type of device or size of screen that your site visitors are on, they are still greeted with a well put together, professional looking website. A larger, and growing, portion of internet users are searching on smartphones or tablets. It is imperative that your site be mobile-friendly.
Most browsers will never leave the first page of a search engine to find what they’re looking for. If they land on your website, it should load properly and correctly no matter the device. This is the first step to communicating your practice’s quality and professionalism. Should your site load poorly, this could send the wrong message to potential patients.
Informative Language
Unlike some other sites that can be just for fun, a medical service website needs to convey the authority and expertise of your practice’s specific medical discipline. Take special care that your site’s web copy is easy to read, welcoming but not overly casual, and completely free of any spelling errors or typos. Your web copy also offers the opportunity to utilize keywords on your site. Keywords are a few relevant, specially chosen words that pertain to your practice. For example, should a person search the phrase “pediatrician in Dallas,” if this is your practice’s keyword then your practice will show up on their search results. This is an
SEO technique to help bring in more organic traffic to your website.
Easy Navigation & Interactive Tools
When a person does land on your website it’s important that they can find their way around once they get there. Ensuring your site is user-friendly and the navigation bar is easy to find should be a priority. Include a few interactive tools such as symptom checkers or online resources to encourage the user to stay longer on your site. You can also include a patient portal for current patients and create a call to action button to prompt potential patients to book an appointment right on your website.
Are You Ready to Update Your Website?
If you are ready to take your medical website to the next level, we’re here to help.
RemedyConnect has been a leader in medical digital marketing for almost two decades. We offer comprehensive, proven strategies to boost your online presence to increase new patient inflow and enhance your current patient experience.
Get started with RemedyConnect today.