Make A Name For Your Practice Online
Though some might not initially think of a medical practice as a “brand” or company, with so many offices offering similar or competing services, practices will have to strategize new ways to differentiate themselves. Enacting SEO best practices can be a great way for medical practices to separate themselves from the pack. Simply put, SEO, or search engine optimization, is a collection of best practices and techniques to help businesses rank more highly on search engine algorithms. However, at a closer look, it can begin to get more complicated. There are a wide range of identifiers the google algorithm uses to rank sites to decide which are worthy of holding front page rankings.
RemedyConnect has been working with medical practices for over 20 years to help them create substantial growth for their practice.
Creating Useful Content
In Google’s algorithm, one of the very best identifiers of a quality website is a site that has a large number of relevant, recent, and quality content. To do that requires a bit of work, hence why it ranks so highly. Quality content refers to the level of relevance and standard of the copy and design of your website. One of the best ways to beef up your website’s content is to include informative and interesting content in the form of blogs or social media posts. The important rule for on-site content is that it is completely original. Search engine’s algorithms do not like duplicate or copied content and will lower your site’s rankings for it.
Backlinking and Keywords
Backlinking is another great way for your site to prove its worth. A backlink is when a different site links back to your site. This could happen when another site’s blog references your service. To have a large amount of backlinks signals to google, or other search engines, that your website contains content worth sharing.
Another way to improve your search ranking and organic search results is through keywords. Keywords are a chosen few words relevant to your medical practice. For example, these could be certain services you provide or the town or neighborhood of your practice, such as: ‘same-day appointments’ or ‘pediatrician in Dallas, TX.’ The goal is that when a potential patient searches for your specific keyword, your practice’s medical website will populate highly on the list of search engine results. Incorporating your keywords into your practice’s metadata, headings, subheadings, and body copy will help search engines read your site and rank it accordingly.
Get Started with SEO
If you’re interested in starting an SEO strategy for your practice but aren’t sure where to start, RemedyConnect is here to help. We have been helping practices of all sizes and specialities bring in new patients and grow their practice through a proven arsenal of digital marketing tools and techniques, such as:
Responsive Web Design,
Website Hosting, and of course,
SEO services. Give us a call today to get started bringing in more traffic to your website and enhancing your patient experience.