Medical Websites - 7 Things to Ask

A practice’s website is like the front door to your business. It should be professionally designed and built with best practices in mind to deliver the best results. When selecting a company to work with, here are 7 questions you can ask:

  1. Can I see your portfolio?
    An experienced website company should have a public portfolio where they can demonstrate examples of well-designed websites they have produced in the past.

  2. Do you have medical content expertise?
    Medical content on your website is important because it can reduce phone calls, improve the patient experience, and improve your ranking in search engines. You won’t want to want to write all this content yourself, so choose a company with patient education packages available.

  3. What experience do you have with search engine optimization (SEO)?
    Just because someone can design an attractive website, doesn’t mean they know how to work with Google and other search engines. Make sure the website company has knowledge of SEO best practices and can show you quantifiable results of previous projects.

  4. Can I get a reference from a business that is similar to my own?
    Creating a website for a medical practice comes with unique challenges, like ensuring content is written for patients at all health literacy levels. If a website company’s experience is mostly in local retail shops, it might not be a good fit for your needs.

  5. What content management system does it use?
    You will want to be sure your site is built on a trusted content management system. For example, Kentico is a content management system used by Fortune 500 companies like Starbucks and Mazda, with a simple and intuitive user interface.

  6. How will updates to my website be handled?
    An experienced website company using a trusted content management system should allow you to easily and quickly make your own website updates. Some companies offer ongoing support hours where their staff can help you make changes. Make sure you get access to both.

  7. What will it look like on a phone?
    A good website company should be well versed in creating sites that are optimized for smartphones. More than half of all consumer traffic to websites is now coming from mobile devices, so be sure to view any portfolio or reference sites on the small screen.

RemedyConnect has been creating, maintaining and optimizing medical websites for 15 years. We have answers to all these questions and more.

Graham Daugherty

Posted: 5/26/2017 12:32:35 PM by Vickie Finney | with 0 comments

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