Websites are one of the most important ways customers connect with businesses, and it’s no different for medical professionals. Prospective patients use websites for information about the services a practice provides, get a feel for the office atmosphere, and learn more about the healthcare providers. The best website design for medical professionals will give visitors all the information they need. Additionally, and importantly, it will encourage further contact. On the other hand, a poorly designed website will turn away visitors and reduce trust in the practice. Here are some things to keep in mind when considering the best website design for medical professionals.
Ease of Browsing
Web pages that are intuitive and easy to use are key to good website design. If visitors to a site struggle to navigate a page or can’t find the information they’re looking for, they are likely to be discouraged from continuing further. The internet makes it easy for prospective patients to exit from a poorly designed website, and find another practice with a better web experience. Well- organized websites that present information in a straightforward, easy-to-find manner are much more engaging. A well-designed website will also rank higher in the search engine. If every page on a site is well-structured and uncluttered, then search engines can more easily direct searchers to the information a site provides, resulting in increased website visitors.
Ease of browsing also includes making sure that a website is functional on mobile devices. Smartphones are a fixture in many peoples’ lives, and sites that don’t read well, or download fast on mobile devices can drive visitors away. The best website design for medical professionals will deliver a good experience for both desktop and mobile users. A well-designed website is a reflection of a well-organized practice.
Showcase Services
Medical professionals differentiate themselves by the services they provide to patients, and visitors to a practice’s website want to know exactly what those services are. These service offerings should be as detailed and inclusive as possible. A service that sets a practice apart from its competition, such as on-site lab work or behavioral therapy, could help inform a prospective patient’s decision to select that practice over another. The best website design immediately shows visitors how it stands apart from its competitors and serves the prospective patient’s needs.
Highlight Providers
The professional staff of an office offer the human touch prospective patients look for. The best website designs for medical professionals will have a page dedicated to its healthcare providers and staff. This enables prospective patients to connect in a more meaningful way with the practice. Provider pages should include a high quality image of each provider, as well as a biography that details both professional and personal accomplishments. Provider pages offer visitors the chance to learn about the people they will entrust their health to. This is a powerful opportunity to highlight details that make a practice’s staff members unique. If provider pages are done well, visitors will begin to build a foundation of trust with the medical professionals on staff before ever setting foot in an office.
Showcase Reviews and Testimonials
As with highlighting providers, including reviews and testimonials on a website is key to building trust with visitors. Potential patients want to know what they can expect from a practice, and the best way to provide that information is with testimonials from other people. In the same way that positive reviews can increase sales of products, testimonials from satisfied patients will encourage website visitors to reach out to a practice for care. The best website designs will give reviews and testimonials a prominent place.
Focus on Clarity in Design
A unique color scheme can make a website stand out, but using too much of an unusual color scheme can also make it difficult to read and navigate. If a website’s design interferes with readability, then that design will ultimately prevent potential clients from spending time on the site. Used well, color can be effectively used to draw attention to important information. Used poorly, it can overwhelm visitors and discourage them from engaging with a website. The best website designs make sure that the important information being presented on a page doesn’t blend in with the background. Text, written in a legible font, should be in contrast to the background color, so it’s easy to read. There are plenty of unique design choices that can be made within those guidelines that will highlight the atmosphere and personality of a medical practice without compromising on clarity.
Ready to optimize your website, increase engagement, and deliver your services to potential patients?
RemedyConnect can help! We offer patient-intuitive website design and will work with you to create a site that is unique to your practice and will enhance your current patient connections.
Contact us today to set up a consultation.