Medical Website Blog

3 Reasons Why You Need Online Reviews

The use of ‘social proof’ as a decision-making tool has long been documented by researchers who have found that people use the “wisdom of the crowd” to help reduce preceived risks associated with making decisions. So, it makes sense when a family is searching for a doctor, they often rely on recommendations from others they know... or even the opinions of strangers.
 
The good news is that ‘social proof’ can be leveraged as a powerful tool to help grow your practice.
 
One survey found that 80 percent of consumers trust online reviews as much as personal recommendations. The internet is now the first place most people go when seeking a new doctor, and public reviews are a signal of trust for your practice that can convince new patients to choose you over others.  
 
Requesting reviews from patients should be done on a regular basis to keep a healthy referral flow for your practice. Beyond getting new patients, here are three other benefits of online reviews that you might not be aware of:
 
Search Engine Keywords
When patients write reviews they often use descriptive phrases that are probably search keywords that you want to be associated with online; like “friendly pediatrician” or “doctor with great bedside manner.” This is even more important if you run a specialist practice and want to be found by people searching for a specific type of treatment. A third party saying that you have skills in certain areas carries more weight than if you say it about yourself.
 
Content
If you continually add new reviews to your website, your website will look more fresh. Both search engines and people give more attention to websites that look like they were recently updated. Also, when consumers are doing research on an upcoming decision, a lot of time is spent reading reviews. This means you can increase the time spent looking at your site.
 
Continuous Improvement
It’s true that when you ask for reviews, some of them will be negative. But you can put this information to good use. Patient reviews are a great source of information on opportunities to improve your practice. Someone at your practice should be monitoring reviews, picking positive ones to use to help promote your practice, and responding to negative ones for service recovery efforts. After you collect a portfolio of reviews you can start to look for patterns and identify areas where patient needs are not being met.
 
Collecting and publishing reviews can seem intimidating at first, but you can begin by asking those patients who have been loyal to your practice for years to submit a review of your practice.  For help and advice, contact the team at RemedyConnect.
Posted: 6/26/2018 12:24:48 PM | 0 comments
Filed under: findability, grow, online, positive, practice, proof, reviews, seo, social


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