Medical Website Blog

Acquiring More Patients with Reviews

Online reviews have been transformational across all industries. The biggest example of this is the success of Amazon, which relies on reviews and recommendations to power its business. It has fundamentally changed the way people do their shopping. Similarly, consumers are using Yelp to find their next meal, or TripAdvisor to choose their next vacation spot.  
The field of medicine is not an exception to this trend.  Review sites have been growing traffic exponentially and the majority of patients now search online first when looking for a new doctor. Google has been rewarding websites that have reviews on them with higher placement in the search results. Dedicated review sites like Yelp, Healthgrades and others often rank above a physician’s own website when searching for their name. (Try it for yourself!)
The good news is you can leverage these sites to your own advantage by taking the following steps:
Claim Your Profile
Review sites like Google My Business, Yelp, and Facebook as well as physician-specific websites like Vitals, ZocDoc and Healthgrades all allow you to claim your public profile and customize it with your information. It’s important to claim all your public profiles so you can be sure the information listed is accurate. Many sites will let you add a photo, text descriptions and a link back to your website.
Ask for Reviews
If you have happy, loyal patients who have been with your practice for a few years you can ask them to write a review.  A few 5-star reviews will almost immediately improve your placement within search engine listings.
Respond to Critics
Some sites will let you post replies to reviews that are posted about your business. This is important to show that you are listening and responsive to feedback and complaints. If there is a review that you feel is unfair or false, some sites allow you to flag it for removal by the administrators.  You can also create establish ways to communicate with your patients directly and privately - instead of in public forums.
Make Improvements
Someone should be monitoring all your public profiles on a regular basis, responding to reviews in a timely manner and reporting feedback to the practice on a recurring schedule - ideally at least on a monthly basis. Public reviews are a great source of feedback to identify opportunities for improvement in your practice’s operations.
As the number and size of review sites grows, this kind of work can take up a lot of time. Experts like those at RemedyConnect can manage these activities for your practice, optimize your profiles and report results back to you on a regular basis. 
Posted: 10/9/2018 11:39:48 AM | 0 comments
Filed under: facebook, google, healthgrades, optimization, profile, reviews, search, seo, stars, yelp, zocdocs

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