Checklist: Starting Your Digital Marketing Platform

Google My Business

Google My Business - A Google My Business profile is essential for local SEO. It's free to set up and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results and this is something small business owners can capitalise upon.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.
 

Complete your business information Add a description Add service area Choose your business category Add phone number and website URL Add photos Respond to reviews

Google Reviews

Do you know how many Google Reviews and what Star Rating do you have?:

Benefits:

• Today, the search for a doctor begins online, and reviews are often the first thing patients encounter.
• Build the trust and credibility required to get new patients, regularly generate new reviews, interact with patient feedback, and leverage great testimonials
• When parents compliment you or your practice, ask them to tell others on Google, Facebook etc.
• Create a small card that asks your parents to review you.
• Use an application such as Review Builder to make it more convenient for your families.

Basic SEO

Ask your Digital Marketing Partner about whether they have set these up for you.

Google Analytics Google Search Console Bing Webmaster Mobile Friendly Site SSL Certificate Robots.txt Sitemap

Schema.org

		Do you have Schema.org implemented?: Click Here to discover if your current website has Schema.org
		Add ask your digital marketing partner about how to do add to your site

Metadata

		Do you have complete and descriptive metadata on your website?: Check by Clicking Here

Keyword Ranking

		Keywords - Are you using the right ones?: Check which keywords are being used on your website HERE

Image Alt Tag Checker -

Alt Tags” are used within an HTML code to describe the appearance and function of an image on a page to search engines.

		All Images Have ALT Tags: Check Here to see if all of your iamges have ALT tags

Facebook

Even if there is a high level of overlap between visitors to your website and your Facebook page, don’t assume that people are seeing every new piece of content on your website. Promoting articles and blog posts is an effective strategy because the content will be consumed on your site but can gain additional visibility through sharing, commenting and Liking on Facebook.

Twitter

Tweet about the symptoms that are currently going around and link back to article on your site

Page Speed

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. ​In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
 

		Check your sites speed: Click to test your website

PPC - Pay Per Click - (Google AdWords, Facebook Ads, Instagram)

Ask your Digital Marketing Partner about setting up these accounts as it can be very difficult and time consuming :

Benefits:

• You only pay when someone clicks
• You can attract targeted patients
• Increase Revenue
• Keep tabs on your competitors
• Control over your practice's online reputation

Directory Listings 

Google. Google Maps. Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn. 
 

Social Media Image and Video Sizing Guide

Facebook

Profile Photo: 320 x 320px - Displays as 160 x 160px
Cover Photo: 820 x 312px - Displays as 640 x 360px on smartphones
Video: Minimum Width 600px
Shared Image: 1200 x 630px
Shared Link: 1200 x 627px
Sponsored Ad Image: 1200 x 900px
Sponsored Ad Video: 1080px - Min. resolution 600 x 315 px - Max file size 4GB

LinkedIn

Profile Photo: 400 x 400px - Max file size 4MB
Background Photo: 1536 x 768px - Max file size 4MB
Hero Image: 974 330px - Max file size 2MB
Business Banner Image: Min. 646 x 220px - Max file size 2MB
Video Link Sharing: 1200 x 627px - YouTube and Vimeo links are supported
Video Ads: Horizontal - Ads less than 15 seconds perform best

Twitter

Profile Photo: 400 x 400px - Max file size 100KB
Cover Photo: 1500 x 1500px - Max file size 10MB
Image Post: 440 x 220px - Max file size 5 MB
Sponsored Ad (small): 120 x 120px - Max file size 1MB
Sponsored Ad (large): 280 x 150px - Max file size 1 MB
Sponsored Video Ad: Max file size 1GB - Max length 2 min 20 seconds

Instagram

Profile Image: 110 x 110px
Photo Thumbnails: 161 x 161px
Photo Posts: 1080 x 1080px
Landscape Posts: 1080 x 566px
Portrait Posts: 1080 x 1350px
Video to Stories: 750 x 1334px - Max length 10 seconds
Video Posts: Follow size guidelines for images - Max length 1 minute

Pinterest

Profile Image: 165 x 165px
Board Display: 222 x 150px
Thumbnails: 50 x 50px
Pins: 236px wide

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